Are You Measuring the Wrong Things? A Hard Look at Common Analytics Mistakes

Most companies think they have a data problem — when in reality, they have a measurement problem.

Here are three mistakes that sabotage growth:

1. Tracking Metrics That Don’t Drive Decisions

Some numbers look impressive… but don’t matter.

Views. Likes. Impressions. These don’t pay the bills.

2. Not Connecting Metrics to Customer Behavior

If your metrics don’t tell you what customers are doing, they’re useless.

3. Measuring Too Much

More dashboards = more clarity. More dashboards = confusion.

Final Thought

When you fix your measurement strategy, everything improves — revenue, efficiency, clarity.

Let Michael Grismore help you audit your analytics before Q1

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