Most businesses are tracking something—but not always the right things. The truth is, inaccurate or irrelevant metrics can quietly drain your time, distort decisions, and slow growth. In today’s post, we’re breaking down the most common analytics mistakes and how to make sure the numbers you’re watching actually move your business forward.

Knowing your metrics isn’t the same as knowing whether they’re actually working. Many businesses track data, but few measure the right indicators well enough to guide real decisions. In today’s post, we break down how to evaluate the health, accuracy, and true impact of your KPIs—so your data starts working for you.

Every business collects data, but only the strongest brands know how to turn those numbers into daily, actionable decisions. When you understand what your metrics are really telling you, you stop guessing and start operating with clarity, confidence, and consistency. In today’s blog, Michael Grismore breaks down how to use data as a decision-making tool—not just a report.