Most businesses are tracking something—but not always the right things. The truth is, inaccurate or irrelevant metrics can quietly drain your time, distort decisions, and slow growth. In today’s post, we’re breaking down the most common analytics mistakes and how to make sure the numbers you’re watching actually move your business forward.

Every business collects data, but only the strongest brands know how to turn those numbers into daily, actionable decisions. When you understand what your metrics are really telling you, you stop guessing and start operating with clarity, confidence, and consistency. In today’s blog, Michael Grismore breaks down how to use data as a decision-making tool—not just a report.

Turning data into daily decisions = consistent growth. Here’s how to make your analytics actionable starting today.

You might be making these 3 analytics mistakes without realizing it 👀 Fix them now, and your Q1 data will thank you later.

Your 2025 metrics aren’t just history—they’re a forecast. Here’s what they’re trying to tell you before you plan 2026

Most brands collect data. Only a few use it effectively. Here are 3 data habits that separate growing companies from stagnant ones.

Don’t wait until January to get strategic. Your 2025 data is full of insights you can use now to start 2026 strong.